Things change over the years, tracking customers is one of those things. Acquiring a customer has never been an easy thing to do, to have exact knowledge of what, how, when, where, why, and how much your customer is willing to pay for your product requires a lot of research. To track that customer afterwards can bring a whole new challenge. Thanks to technology there are ways to acquire the data to be able to do this research.
The thing is many businesses try to do this in-house. If you’re a business owner and have the manpower and resources to do this, it might sound like a good idea. So let’s say this is the way you decided to go and you put together a team to do it. With most small to mid size companies this team is also the one that handles the advertising, PR, website and marketing.
The team now build a strategy to get all the data needed and track their customers. The situation I see day in and day out with this in-house strategy is that after a few months, marketing directors and business owner get overwhelmed with all of this. They realize that it takes a lot of time, effort and know how to this effectively.
There’s a very old saying by Sun Tzu “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.“
Sometimes it pays off in the end to have an expert working in some areas… even though many small to mid size business owners may argue this, marketing is one of those areas.
If you are a business owner and find yourself in this situation, don’t worry, it happens to the best of us.
Give us a call or send us a message with your situation, we’ll see if we can help!