website Wednesday “things to know”

website Wednesday “things to know”

A website for your business is a must these days. For many people checking a website is part of their buying process. If they want to buy a product they go online and check it out. Many times when they get to the store (if they get to the store and don’t just buy it from the online store in a website) they already know what they want to buy.

So nowadays having an online presence is not only important, it’s crucial. Like everything though, there are different types of websites for specific needs. With all of the mobile technology advances things have changed in the last ten years. Statistics show that over 60% of people search the web from their mobile device. This means that having a website that isn’t mobile friendly is a big no-no right now.

The most popular Content Management System (CMS ) is WordPress. WordPress is used by many Fortune 500 companies. Some reasons for this are the consistent technology updates, it’s easy to use and has a very customizable format. This is very important when choosing what platform you want your website to be in, like real estate it’s all location, location, location.

SEO (Search Engine Optimization) is also a critical element to having a great online presence. This is used to increment visits to your website from search results in different search engines. Meaning that with keywords and other tactical strategies you can increase the traffic to your website and get more customers.

There are different types of elements to having an effective online presence  like SEO or having a Blog, creating the right content for your market, understanding what your audience wants, and having a solid and consistent website management.

Feel free to navigate through our site and take a look at our services and solutions. If you see something that you feel can help your business let us know or if you want more information on marketing packages including Social Media, Public Relations, Marketing, Design elements and more, feel free to contact us. We work with all types of businesses and do our best to give the most value for all types of budgets.

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